Privacy Policy


The Number UK Limited ("The Number") is committed to providing the highest quality directory services for its users. In order to provide the highest quality service, we do collect some personal information from and may invite you to update that information be it your business listing information, profile information, ratings or reviews that have been posted online. We are committed to ensuring that all your personal information that is collected is kept private and protected. We will ensure that our website is absolutely secure in its collection and use of your personal information. We follow the Data Protection Act 1998 and are registered on the public register of data controllers maintained by the Information Commissioner.

We also collect (automatically) some information about your computer when you visit For example, we will collect session data, including your IP address, Web browser software, and referring Web site. We also may collect information about your online activity, such as content viewed and pages visited. One of our goals in collecting this automatic information is to help us understand the interests of our users and customize your user experience.

Cookies and Other Web Technologies.

Cookies are small data text files and can be stored on your computer's hard drive (if your Web browser permits). and its associated websites use cookies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit.
  • To help measure and research the effectiveness of website features and offerings, advertisements, and e-mail communications.


The Number (UK) Ltd uses the information we collect for the following general purposes: for updating business listing information, registration, including to facilitate your access to and use of our site; to communicate with you in general, including to provide information about; to enable us to publish your reviews, ratings, and other content to the site; to measure interest in and improve our products, services, and Web site; to notify you about special offers and products or services available from us or our partners that may be of interest to you; to otherwise customize your experience with; to solicit information from you, including through surveys; to resolve disputes or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection.


We may pass information about you to our employees and, associated companies, sub-contractors and business partners to process your applications and orders for services and to administer your transactions and any services provided to you by us now or in the future or any correspondence entered into between you and us.

We also may share your information:

  • In response to court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • When we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of The Number (UK) Ltd, our customers, or others; and in connection with our Terms of Service and other agreements.


We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from:

  • 1. unauthorised access
  • 2. improper use or disclosure
  • 3. unauthorised modification
  • 4. unlawful destruction or accidental loss

All our employees and data processors who have access to, and are associated with, the processing of personal data are obliged to respect the confidentiality of our visitors' personal data. We will only use your data when you have given us permission to do so. We will never rent or sell our customer lists to any other organisation or individual. Customer lists may be used to process customer information and research customer's needs and preferences. You should be aware that if our website contains links to other websites then these sites may have different privacy and security policies. We don't have any control over them, and take no responsibility for information given on these other sites. A list of third parties that personal data may be shared with is available on request.


You should be aware that countries outside the European Economic Area may have a lower standard of protection for personal information than that required by the Data Protection Act 1998. If it is necessary to transfer your data to a company based outside the EEA (e.g. for the purpose of completing a contract for your benefit) then The Number make every effort to ensure that your personal data is processed in accordance with the Data Protection Act 1998, as implementing the EU Directive on the Protection of Personal Data (95/46/EC), and any other Act or Acts replacing or modifying such Act for the time being in force, through the implementation of an agreement ensuring adequate protection of your personal data. Access to the personal data we may hold about you You also have complete control over the information stored about you and what types of information, if any, you'd like to receive. Sometimes you may be asked to provide proof of identity before we show you your personal information - this requirement is so we can prevent unauthorised access. We allow you to challenge the data that we hold about you and, where appropriate, you may have the data:

  • 1. erased
  • 2. rectified or amended
  • 3. completed

We do not collect or keep your personal data unless it is strictly necessary for the above purposes. We do not keep it for longer than is necessary either. If you want to know exactly what personal information The Number holds on you, you can obtain it. If it transpires that the information held is inaccurate, we will make the necessary amendments and confirm to you that these have been made. Please write to the following address, enclosing a cheque for the administration fee of £10 made payable to The Number (UK) Limited under the terms of the Data Protection Act: Information and Security Manager, The Number UK Limited, Sterling House, Malthouse Avenue, Cardiff, CF23 8RA.


Our privacy policy is compliant with the following Statute: UK Data Protection Act 1998 We are subject to a Government Agency supervision.


Designation of the agency: Information Commissioner

Information Commissioner's Office
Wycliffe House,
Water Lane,
United Kingdom

If you have an enquiry or concern about our privacy policy, please contact: Information and Security Manager, The Number UK Limited, Sterling House, Malthouse Avenue, Cardiff, CF23 8RA.


We reserve the right to change this Privacy Policy at any time. All changes will be posted to this page, and we will use reasonable efforts to notify you of any significant changes to this policy.