What is a millicule?

The term millicule was created by Kraft to promote their wholebean instant coffee Kenco Millicano. The promotion includes a Facebook game called 'Millicule It', where you catapult a coffee bean into an instant coffee jar for 10 levels while avoiding household obstacles. The game was played 4667 times during its debut week with average sessions of 8.22 minutes.
Updated on Monday, February 06 2012 at 09:26AM GMT