The TV ad features the song "Little Things Mean a Lot", first made popular by Kitty Kallen in the 1950s. AXA recorded a new version especially for the campaign, arranged and performed by Jack Durtnall with vocals by Emily Harvey.
The campaign is about little things that they do to help which can sometimes make the biggest difference, as they are always looking for small but significant ways to improve their products and their services, including their private medical insurance plans. The ad shows how their Fast Track Appointments could help you get back to doing the things you love.
According to Private Healthcare UK, AXA PPP healthcare has added options to Business Health Select for small businesses with Employee Assistance Programme, Essential and Premier options, to help keep employees productive and healthy. Find out more here.