'Little Things Mean a Lot' is the song used for the latest AXA PPP healthcare advert, this new version was recorded specially for the campaign, arranged and performed by Jack Durtnall with vocals by Emily Harvey. However, the song was first made popular by Kitty Kallen in the 1950s, written by Edith Lindeman Calisch and Carl Stutz.
The song portrays how AXA offers more than its traditional insurance products to enhance its customer experience. It showcases some of the ways they help their customers when they need them the most, like during an illness, when a treasured possession is stolen or when expanding a family business.
Just recently, AXA has adjusted its SmartCare Exclusive plan, allowing for maternity benefits to be added during the time of purchase, reducing the total waiting-time by 12 months. Find out more here.