Why did bounty kitchen roll get its name changed to plenty? Bounty was so much better dont you agree?

It’s been announced that, in the UK, the paper towel Bounty will be changing its name to Plenty (which was already a brand owned by the parent company SCA).

And with it will come a multi-million dollar campaign to make Britons aware of the switch. The change which according to Adweek.com, is largely related to joining two brands together to help consolidate within the market, it’s bizarre that Bounty is the name getting cut, considering that, according to Brand Republic, “Bounty is current the number one brand with 20% share value.”

We think Bounty does sound better.

The renamed household product, was sold to Swedish firm Svenska Cellulosa Aktiebolaget (SCA) by Procter & Gamble in 2007, was unveiled in an £8m promotional drive in 2009.

The TV ad resurrects Bounty's cross-dressing housewives Brenda and Audrey, with the strapline "Bounty is now called Plenty -- same great towel, brand new name".

The 30-second TV spot is supported with extensive below-the-line activity centred around a 'Year of Plenty' theme which will offer consumers the chance to win a range of credit-crunch beating prizes.

Discover tips for using Plenty from real customers, plus a few from Good Housekeeping magazine.

Find the latest news on Plenty UK on Twitter @Plenty_UK.